About a decade ago, you could make your website rank well simply based on keywords and backlinks. Fast forward to today, however, this is no longer enough. Variables like time on site, bounce rates, and page visits have all become a vital part of how well your site performs on Google, and these variables are…

There is an abundance of SEO myths that currently plague the marijuana industry and most myths are often too believable. Once incorporated into an SEO strategy, these myths can wreak havoc on the entire website, crippling organic rankings and causing dispensaries to lose valuable audiences. What’s more, recovering from an SEO wound can take a…

In the ever-evolving world of SEO, staying ahead of the competition is vital for marijuana dispensaries. But what exactly is Google’s EEAT? What makes it so important? How can your dispensary tap into its power? Read on to understand! What Is E-E-A-T? EEAT stands for Experience, Expertise, Authority, and Trust. It forms a part of…

Let’s face it: regardless of which industry you operate in, you will always face competition. You can either see your competitors as a threat or a teacher. Successful businesses see their competition as a rich source of information that they can benefit from. When performed right, SEO competitor keyword analysis can give your dispensary website…

Here’s a fact: links have the power to boost your website’s search engine rankings. But how can you determine which links bring results and which ones may, in fact, be hurting your rankings? By conducting SEO link analysis for your website. Here, we learn what goes into the process of link analysis, how to audit…

SEO for marijuana dispensaries involves increasing the search engine ranking of marijuana-based websites. It helps your target audience find you each time they conduct a Google, Yahoo, or Bing search about similar products your business offers. SEO is the best marketing tool to drive organic traffic to your website. With about 82% of shoppers running…

During your journey of content creation, you will come across inevitable gaps from time to time. Let’s not forget how fast things evolve in our world today. Regardless of how great your content looks, chances are, it will not always perform well. Why? Because algorithms change, keywords that worked yesterday may not work today, information…

Multi-location SEO is a type of SEO approach that takes into account multiple geographic locations. This process goes beyond just optimizing your content and website for all the locations you operate in. Instead, multi-location SEO efforts allow search engines to have valuable information to distinguish between different locations. If you have brick-and-mortar dispensaries operating in…

Which is better for you? Weedmaps/Leafly OR your own website? HINT: your own website!

As the world gets introduced to new technologies, the need for user interfaces to improve persists. One of the key components to make this possible is visual hierarchy. Visual hierarchy is simply the concept of arranging visual principles to reveal their order of relevance. By ranking these elements, you influence users’ perception of the design…

The digital world is a convoluted atmosphere, filled with terminologies and technicalities that may be confusing for someone who has just launched or is planning to launch a website. However, you must’ve heard about SEO and SEM if you’re concerned with improving your website’s ranking positions on search results. Competition to rank on these search…

The digital space is saturated with millions of websites offering similar services and content. Competition is rife, and it is easy for websites to get lost during organic searches. Getting your website to rank for targeted keywords in SERPs is now more vital than ever. Why? It’s a surefire way to attract traffic from your…

If you’re a website owner, one word you’ll be familiar with is SEO. It is the only way people access your website through organic searches. If you want your website to outrank others, get more traffic, increase leads and boost conversions, then you need to take effective SEO strategies. While most digital marketers and website…

Beyond having an excellent website appearance, securing it should be a priority. No matter your digital marketing efforts, it will be all for nothing if your website isn’t secure. The internet is a dangerous space, and vulnerable websites are at the receiving end of cyberattacks. If you use WordPress CMS, you should ensure your website is safe…

One of Google’s core objectives is to help users find information as quickly as possible. For that to be possible, it doesn’t just present accurate information but analyzes millions of data within seconds and showcases the most accessible findings. This is based on people, places, facts, and things. These results are displayed in what is…

Website owners and digital marketers are concerned about maximizing their site’s potential and performance. SEO is essential in this current age. It’s a foolproof way to attract traffic, increase leads, and improve your conversions. To rank for specific keywords, it is essential to know the right tools and techniques to deploy. One such tool is…

Outranking other websites during an organic search is one of the digital marketing objectives of most website admins. The rationale is that as more users see your website on SERPs, you can generate potential leads and boost business conversions. This has led much digital marketing in the past (and even now) to deploy outdated and…

People search the internet for content for different reasons. Thus, it is safe to conclude that while some search queries might be similar, the user intent behind that query might be distinct. Every website wants to outrank others during an organic search, to generate more leads and fulfill brand objectives. The key to achieving that…

Ecommerce websites the world over are set up to achieve the following: increase leads, boost conversions, and improve their bottom line. With competition rife amongst brands competing for the same customer pool, your website needs to be fully optimized and ready to go. More so, your website needs to outrank your competitors when a potential…

Smartphones aren’t just an accessory but an essential part of our everyday lives. We can look up information, order a product, take pictures, book appointments, and call or text someone in a matter of minutes. With more people spending time on their smart devices, it is essential for website owners and digital marketers to customize…

Website owners worldwide want the same thing: for their web pages to rank for specific keywords during an organic search. So, it’s totally natural to see them conduct keyword research, improve their content marketing, and optimize their pages for the best results. One such standard practice is optimizing your web pages for the exact keywords.…

Two major aspects of SEO for websites are off-page and on-page SEO. While off-page SEO focuses on things outside your control, on-page SEO deals with what happens inside your site. Both of them are essential to ranking better on SERPs. However, if you don’t deploy on page SEO techniques, you stand little chance of getting it…

Search engine result pages (SERPs) are precious to digital marketers and website owners. It’s the first thing people see when they search for content online. Thus, it is commonplace to see several websites in fierce competition to rank for organic and paid searches. Why? It’s highly competitive for websites to be ranked on SERPs. As…

Beyond creating your website, getting it to rank for a targeted keyword is particularly essential. It’s one of the crucial aspects of digital marketing. People typically use search engines to look up information. And would visit the pages displayed on SERPs for the information. For Google to display and rank your website above others, your web pages…

What do search engines like Google, Yahoo, and Bing have in common? They work to provide relevant answers to user queries. So, when you type a string of words on your browser, they search through millions of websites to provide what you need within seconds. Thus, only the most relevant web pages appear on SERPs.…

The word SEO will not be a strange concept if you own a website. When people search for information on search engines like Google and Bing, the machines pull up web pages that provide relevant answers to their queries. Thus, optimizing your website pages to show up for those targeted searches is essential. One of…

You’ve heard about content marketing before. It’s a buzzword that keeps flying around with digital marketing. However, if you’re not careful, you won’t be able to distinguish them. Traditional marketing involves using the usual channels such as TVs, radios, magazines, newspapers, and billboards to promote a brand and its services. In this digital age, it…

When people search for content on Google, its search bots crawl through millions of web pages and present the most relevant results to their query. More often than not, when you conduct an organic search, you receive the results that you need. There are some concerns surrounding how web pages rank on SERPs. Does their domain…

Every business that has a website is concerned about SEO and visibility. That’s the only way visitors can locate their websites from search engine result pages (SERPs). It doesn’t matter if your web design is one of the most beautiful. If people can see your website on result pages, it’s a waste of digital marketing efforts. One of…

This article is for you if you’ve ever confused domain name, website name, or website hosting service. As you’re well aware, different websites come with different names. But where do they come from? How do they play into your digital marketing? More so, how do you buy a domain name for business websites? This article…

Digitalization has brought businesses closer to their customers like never before. A user can search a query, find relevant results, visit a website, and purchase a product within a few seconds. Thus, your brand needs to have a website. Websites play a crucial role in digital marketing, as it is the bridge between your business…

Google is constantly changing the way people get search results. Its bots crawl millions of web pages within seconds to display the best result for an organic query. Some of the best websites miss out on visibility for SERPs because search engine bots do not properly understand web content. XML Sitemaps as a pointer to…

No matter the business venture you’re into, there’s competition. But beyond that, competition is rampant. You may worry about your competitors, even if you do not admit it openly. And that’s fine. But is it important to know your competition or even care about what they’re doing? The answer is a resounding yes. Some of…

Website owners worldwide want one thing: to make their business rank higher above their competition. On Google’s search engine result pages (SERPs), we see different websites showing up for a certain search query, giving people relevant content. In recent times, Google has innovated its approaches to providing relevant information to users. With 61% of internet searches coming…

If you own a business, the words digital marketing will not be strange to you. It has been floating around since the introduction of the internet and even social media. Many successful businesses quickly realize the potential of digital marketing and have incorporated it into their marketing campaigns. You can grow your business with digital…

Your website is the bridge between your prospective customer and your dispensary. It contains details such as your product pages, locations, the mission and vision of your company, and even contact information. Thus, it’s essential to have a website in today’s digital world. But here’s where the problem lies. You may already have a website,…

SEO is constantly changing the way results are presented to search queries. When people conduct organic searches on their smartphones or PCs, Google’s bots crawl through millions of web pages to present the best and most relevant results. Most digital marketers optimize website pages and hope for the best. They leave the job of ranking websites…

Today’s businesses are battling for digital supremacy on search engine result pages (SERPs). Thus, they’re investing in tools, conducting on-page optimization, and monitoring their marketing efforts. To stand out, you need to take a keen look at your website’s performance and ascertain if you’re doing the right thing to attract leads and boost your bottom…

One of the essential steps in your digital marketing is conducting an SEO audit on your website. Digital marketing doesn’t end with creating a website. You must ensure your web pages turn up on search engine result pages (SERPs). More so, you need to ensure that your website ranks above your competitors and gets the required traffic…

SEO is an essential aspect of any website. Thus, it is natural to want your site to rank higher on search engine result pages (SERPs) during organic searches. According to a study, organic search drives 53.3% of all web traffic, making it vital for your website to appear on search results. Organic search allows your…

Regarding search engine marketing for your website, two strategies stand out: SEO and PPC. You have heard about them and have wondered which one brings the most results. While both serve the same purpose – get leads to your website – they are distinct in operation and functionality. We will look at them shortly: Search…

Topical authority, in SEO terms, is the perceived authority of a website over a particular subject or range of issues. This is essential in ranking higher than others on search engine results pages (SERPs.) Topic authority helps signal to Google or visitors that the website is quite skilled in the search query. It’s also a…

SEO is an abbreviation for “search engine optimization.” It is simply the process of optimizing your website so that it is more visible when people search for items or services connected to your business on search engines. The greater your site’s exposure in search engine rankings, the more likely you are to garner notice and…

No one fancies the idea of feeling lost when they visit a website. Consider visiting a library to research wildlife, but the books aren’t structured accordingly. So, you painstakingly sieve through each shelf, looking for the book you need. Eventually, you’d get tired and give up on your quest. But most likely, you’d visit another…

Cannabis SEO is essential to every business in the cannabis industry. Why? The industry is continuously booming, expanding to more locations, and receiving growing acceptance from the public. According to reports, the global cannabis market is expected to hit $166 billion by 2025. If that doesn’t interest you, the US cannabis market is expected to…

What Is A URL? Uniform Resource Locator (URL), also called Links, is human-readable text that helps users or the search engines to locate your Web page online. There are two different types of url: Absolute URLs and Relative URLs. While an absolute URL includes the full address of the website it refers to, Relative URLs…

Your website is integral to getting to your visitors and customers – as it is the bridge between your business and your audience. Thus, organizing your website SEO architecture to drive leads, boost conversions, generate revenue, and increase your bottom line is essential. For that to happen, your website needs to have an information silo to enhance…

A website wireframe is essential to a wholesome website design experience. However, most digital marketers and webmasters focus on the user interface to boost conversions or drive website traffic. Wireframe design emphasizes more focus on the user experience after they land on your domain or navigate to different web pages. So, what is it all…

It is almost essential that every business has a website. It’s one of the quickest ways for potential customers to access your products and services. A huge chunk of your target audience uses the Google search engine to locate businesses or relevant online content. What Google does is crawl through millions of web pages and…

Every business with a website has a single goal: to convert mere visitors into regular customers. Conversions happen when a visitor completes the intended goal of a website. This might include product sales, lead generation, form completion, file download, email subscriptions, and many more. However, to successfully monitor and track google conversion, you need an…

A major factor determining an excellent website is the parent and child pages. You may have already heard about it but not in detail. Site structure is vital to your website architecture. It allows visitors to learn about your website and seamlessly navigate through your web pages. It makes for excellent SEO, as Google’s bots can…

Digital marketing doesn’t end with launching your website. You have to ensure you have a compelling copy, excellent web design, smooth page speed, and track your website activity with a web analytics tool. Google Analytics site has been around for several years, but some webmasters haven’t noticed or taken advantage of its usefulness. It is an…

Regarding digital marketing and ensuring your business gets exposed to a local or wider audience, two marketing strategies: SEO & Social Media. It’s a constant debate between business owners and social media specialists about which strategy should be paid more attention. SEO and social media management are both innovative strategies to achieve your brand objectives.…

What is Website Analytics The measurement and analysis of data to understand user behavior across web pages are known as web analytics. Analytics platforms track how many users visit a website, how many pages they visit, which pages they visit, and whether they arrived by following a link. Web analytics platforms are used by businesses to…

Citations are very important ranking factors in local SEO. When businesses and companies take hold of this, their local ranking during a local search is improved. Although If handled incorrectly, they cause a lot of havoc that will take a long time to fix. This article will get the right information about citations and what you…

What’s more terrible than a slow internet connection? A website that takes a long time to load completely. In the struggle to make web design more appealing to visitors, many webmasters and web developers end up creating websites loading slowly. If you’re not thinking about how to make your site run faster, think again. A…

No one is a stranger to map packs. There’s a high possibility that you’ve made use of it in your car, on your personal computer, and even on your smartphones – even if you don’t realize it. The world is a digital village, and everything we need can be gotten within a few clicks. If…

A huge aspect of digital marketing is controlled by data. You can create custom online campaigns to make your business thrive beyond the competition, SEO ranking, with the right data. It shows you stats about what’s obtainable in your digital campaign and what isn’t. One of the biggest challenges of data is visualizing it and tweaking it to achieve…

Every website needs a voice. That’s what blogs are all about. When people visit and interact with your website, they want to see that personal side of the business beyond the catchy web design and graphics. They want to connect to your business and what it offers. One of the best ways to reveal that while maintaining…

If you’re new to SEO, you probably do not know what is google tag manager. However, it is an important component in digital marketing; thus, it is recommended for your business. Google tag manager (GTM) is a unique tag management system that allows webmasters to collect web analytics, measurement codes, and tags and deploy them directly to…

Competition amongst businesses today is not only rife but stiff. Every day, brands embark on different digital marketing strategies to stand out. One of the areas that remained untapped is Google reviews. It is a special service that allows customers to write unpaid reviews about a business or place they’ve visited for others to read.…

PPC is not a strange world for webmasters concerned about digital marketing. Small businesses have deployed some form of PPC in their online advertising and campaigns. However, understanding how it works is crucial to successful and seamless marketing campaigns.  Pay per click can be an interesting way to reach new customers and drive more traffic…

Digital marketing comes in different folds. And as businesses and individuals battle to rank better on search engine result pages (SERPs), you must consider your options carefully. New businesses struggle with SERPs and knowing which SEO campaign to deploy is essential.   Sometimes, you might ask yourself, “organic keywords vs paid keywords: which is better?”…

One of the greatest joys of a webmaster is to see their site up and running. But it doesn’t end there. As a webmaster, you need to ensure that your web pages rank higher in search engine result pages (SERPs) and gain other important insights about your website and your audience.    Google Search Console (GSC)…

If you have been in the position to launch a marketing campaign online, SEO isn’t an alien concept to you. Search Engine Optimization (SEO) is essential in giving visibility to your website in search engine result pages (SERPs). Coupled with an immersive web design, your website is well on its way to being ranked higher and getting in…

If you’ve been publishing articles or personal blogs before, you already know what backlinks are. These are simply links on a page that direct users to another website. They are also referred to as inbound or incoming links – as they signify another website’s traffic visiting yours.  If another website links to your website, you…

Launching your website doesn’t end with getting a domain name. You need your website to be visible when people search for the content you provide. Thus, domain authority comes into play. But if you don’t know what it is in the first place, you may be doing your digital campaigns wrong.  Domain authority is simply…

Google My Business is not new. It’s often referred to as GMB and what gmb means is Google My Business. A lot has changed over the years with Google, but no matter what changes have been made the facts are if you have a local business then you’ll definitely want to familiarize yourself with Google My…

If you use social media platforms for your social or business needs, you know what a hashtag is. Fun fact; you may have even used it before reading this article. Hashtags are keywords, topics, trends, facts, interests, or anything you write after the pound symbol ‘#’. So, if you make a post while including #HashtagsAreCool,…

One of the most valuable aspects of a good SEO marketing strategy starts with keyword research. There are many aspects of keyword research that you’ll need to take into consideration when targeting your audience. This is the process of finding the most popular search terms that people are using in the search engines like Google.…

The only real way to improve your business is by investing in it. There are plenty of ways to generate more traffic to your website, but nothing compares to search engine marketing. It drives targeted quality traffic to your website and aids in your brand becoming a trustworthy brand based on visibility. This alone will…

Let’s face it, digital marketing can be costly, and there’s a risk of losing money if not done correctly. This is why tracking your results is so important. You stop doing what isn’t working and do more of what is. The way to measure this is by setting KPIs or Key Performance Indicators is a…

Local SEO is a marketing technique that helps you to improve organic traffic and gain new patients in nearby areas for a local business. Your brick-and-mortar business can easily be found with searches that include “near me”. For example, “Italian restaurant near me”.   As with any type of SEO there are specific local SEO ranking…

Content marketing is the new SEO and is one of the most effective ways to drive targeted traffic to your website. Content marketing is a term that you’ve likely heard over and over again. But if you’re like many other businesses you’re not really sure how to apply it to your website.  There are a lot of…

There’s no secret that if you want your website to get found you’ll need to get listed in the search engines. Google has billions of users on a daily basis performing billions of searches looking for information, products and services.  And the competition can be fierce. And it depends on what industry you are in there is…

Making money from a blog has become progressively more popular way to earn income online, and for good reasons.  But do bloggers make money? And if so how do bloggers make money? There is no one single method of making money on a blog site. This is precisely why blogging has become so enticing for…

Blogging often refers to writing and photography. But there are many different ways to blog. Blogging has become an important factor in improving your search engine marketing efforts. What Is A Blog And How Does It Work? A blog is often part of a business website, but it’s a section that will require frequent updates…

The purpose of hashtag (#) is to draw attention, promote and connect with your target audience within your social media accounts. This simple symbol aims to increase your engagement, better brand your company, and get found.  Twitter created hashtags as a way to make finding people to follow easier. And since then it has become…

Inbound marketing is about connecting with your potential customer through a variety of methods that bring them to your website. Some of these methods include blogs, social networking, videos, and more. Look at it as an inbound traffic marketing method.  You’re creating content with the goal to attract customers to your website through an inbound…

Because the time that it takes for your page to load is so important to users it’s essential that you make sure your pages are loading quickly. Slow page load times affect the user experience, bounce rate, search performance, and revenue. There are many things that you can do that will help to increase page…

Link building is an important part of your SEO efforts. It’s one of the most effective ways to improve your search engine visibility and improve your online presence. There are a variety of link types that you’ll need to include on your website that creates an effective link building strategy – deep linking, internal linking,…

SEO is so much more than just optimizing title tags, or adding keywords and building links. The ultimate goal is to create the best possible experience for the user so the search engines know that your website has value to the user and in return ranks you higher. This is achieved through internal links, competition evaluation,…

On-page SEO is the optimization of individual web pages to help your rank higher in the search engines for specific keywords. Some of these on-page factors include writing high-quality in-depth content, optimizing the title tags and meta descriptions and easy to follow website architecture.  If you are looking to improve SEO for your website one…

Search engines like Google and Bing constantly change how search results are displayed to users. The reason for this isn’t far-fetched: search engines want to be as user-friendly as possible. Thus, website owners and digital marketers are encouraged to move with the trend by getting familiar with organic SEO, local SEO, on-page, and even advanced SEO. We’ve covered…