On site SEO for dispensaries.
If you want to have a successful dispensary, you need to have a website that has undergone content optimization. This will help the site to rank as highly as possible in the search engines. The higher your page ranks the better. Below, you can learn more about site optimization and why it is so important, especially with cannabis content marketing.
Improving your on-page factors for SEO is difficult to do on your own, so you may want to consider working with professionals that can provide on-page SEO services.
What is on-site SEO?
As the term suggests, on-site SEO refers to the content you have on your website. This includes titles, keywords, headings, meta descriptions, articles, blog posts, product descriptions, links, etc.
All of these elements provide information for search engines that crawl your site. The search engines will then provide you with a ranking on the search engine results pages.
Why is on-site SEO important to your dispensary?
When you have a site for cannabis, on-site SEO is essential if you want to rank well and get traffic to your website. Keep in mind that with cannabis, you can’t often use paid advertising because it is restricted. Therefore, organic on-page content and SEO become the main ways to get your site—and your dispensary—noticed.
When you use proper on-page SEO techniques, you will find that it can increase the visibility of the site in search engines. When you adhere to the most important Google ranking factors, you will find that you can get a decent page ranking. Ideally, you are going to be at the top of the page, or at least on the first page of the search engine page results.
When you take the time to do keyword research and work on content regarding cannabis, with local SEO, it means it will be easier for people to find your site. Of course, you also need to be sure you are creating quality content for them.
Contact our expert dispensary strategist.
3 categories of on-site SEO
When it comes to onsite optimization, there are three main categories you will want to monitor. It’s important to have a basic understanding of what each of these is even if you opt to use on-page optimization services from a professional, which tends to be the easiest option. This is a basic on-page SEO checklist.
Content
Of course, content is one of the most important parts of on-site SEO. Without quality content, your website will suffer. The term “content is king” remains true today. You want to present the best possible content on your site for several reasons. For starters, it will help your customers and potential customers find actual, usable information. Second, it is something that Google wants. The “value” of your site is based in large part on the content you have. It needs to be trustworthy and authoritative. The better your content the better your site is likely to do.
Use the correct keywords, hire professionals to write the content, and make sure it is readable. One of the major mistakes a lot of people continue to make is stuffing their content with keywords. This no longer works to help you rise in the search engine rankings. It could end up harming your rankings because this is something Google looks for now.
Something else to remember with content is that it should never stop. Google likes sites to have continual, fresh content. This means having a blog can work wonders to help you rise in the search engine rankings. Updating the blog at least a couple of times per week is beneficial but be sure the content posted continues to be high-quality.
HTML
HTML is the code that is used to create the structure of your website and the content it contains. It lets the user’s browser understand what needs to be shown and where to show it. Some of the HTML factors you will need to consider for SEO include title tags, image optimization, meta description, and geotagging, which helps with dispensary SEO.
Website Architecture
Website architecture refers to how the site is put together. You want to make sure that the user experience is as good as possible, or visitors will not continue to use your website. This means you want the pages to load quickly. The site should have a good layout and it should be easy to navigate.
Additionally, you will want to make sure that the site has a responsive design, so it works well on mobile devices. After all, a lot of people today are going to use their phones first when they are looking up information online. Phones and tablets account for close to 60% of Internet usage, so it makes sense to think about mobile first.
How to optimize for on-site SEO
You will want to think about all of the various things you can do on your page that could help with your search engine optimization. You can check your meta descriptions, title tags, alt text, images, and website structure to ensure it is as good as it can be. You could revisit your keyword research, add more content, or rework the content you currently have.
Get help from the best in the industry for your dispensary’s on-site SEO
While you could get an on-page SEO checker or on-page SEO tool to help you with your site optimization, this ends up being a lot of work. It takes up a lot of time and energy that you may find is better spent working on the dispensary itself. Instead of trying to handle the SEO work on your own, get some help from professionals.
When you opt to work with experts in the field, they can take care of all of your SEO needs, so you don’t have to worry.
Dispensary-Growth is a trusted name in the field and can help you with all aspects of your search engine optimization including content creation, cannabis link building, improving titles and URLs, and measuring SEO success. Now is the perfect time to get in touch with professionals.