Dispensary keyword research.
The keywords you opt to use in your content have a major effect on how much traffic your website ultimately receives. All businesses must have a good SEO keyword strategy in place if they hope to succeed. However, this is even more important for businesses like dispensaries. After all, using Google Ads and PPC ads is often prohibited or restricted. Therefore, the industry must use keyword strategies can help the content on their pages rank organically.
What Is Keyword Research?
Whether you are just starting a site for your dispensary SEO or you are rewriting your site, one of the first things you have to consider is keyword research. Keywords are an important element of the various Google ranking factors, so you need to be sure you are doing it right.
Keyword outlines, for example, can be used for many types of content from speeches to posts about cannabis. When you are creating content, you will look at each sentence and highlight the words that help to make up the key ideas. You can reverse engineer this, as well. Take the keywords that make up the main points you want to drive home, and then use those naturally in the content.
Why Is Keyword Research Important to Your Dispensary?
Naturally, your dispensary wants to be as successful as possible. A big part of that is having a quality website that garners a lot of traffic. However, before you can get people to your site and then through your doors, you need to have the right content on your site.
A huge part of this will be the SEO key phrases and keywords you are using. You are going to be trying to get organic traffic, so keyword research is essential. You can’t simply choose just any words, even if they are related to cannabis. They need to be the keywords best for your dispensary. With cannabis, local SEO is important, for example.
Below are some of the most important things you will need to consider when developing a good SEO keyword strategy.
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Elements of Keyword Research
Below are three of the most important elements to consider when it comes to keyword research.
Relevance
Search relevance is easily the most important factor when it comes to keyword value. You have to make sure that the words you are pulling from your keyword buckets are right for your site. They have to relate to the product you are selling, naturally. For a dispensary, this means the keywords will be related to cannabis.
They might be informational keywords, which connect to the main topic, for example. These are used when someone is searching for more information about a topic. Transactional keywords, on the other hand, are used when a user intends to make a purchase.
Authority
Several factors will affect the keyword authority. This includes the quality of the content, the page authority, and the domain authority. The higher the quality the more authority your site has, and this is noted by Google. A site with good keywords and high authority is likely to rank highly in the search engine results pages.
Volume
The search volume is also something to keep in mind when choosing keywords. Check the keyword mobile search volume, along with the desktop volume to determine just how many people are looking for that keyword each month. You want to choose options that will drive enough traffic to you.
How to Find Keyword Ideas
It can often be difficult to come up with ideas for keywords to test and try. The information below should help to make things a little easier.
Identify Seed Keywords
Seed keywords are short-tail keywords that will feature just one or two words. These will usually have a high monthly search volume and high competition. You can use these words in conjunction with modifiers to create long-tail keywords, which are important for the success of your site.
Check What Keywords Your Competitors Rank For
Always take the time to check out your competition to see what they are doing on their site. What types of content do they have, and what keywords are they using and ranking for currently? This can help guide you in your keyword search.
Study Your Niche
What types of words are your customers using when they are searching for the types of products you sell? If you want to know how to find what people are searching for easily, check out AnswerThePublic.com. Utilize the types of content people are seeking.
How to Analyze Keywords
You should also have a keyword test that can give you an idea of how successful the keywords will be. The following are important to utilize in that test.
Search Volume
Again, you want to know how many people are using those search terms. You want words with a decent search volume, as it means you could get more traffic to your site, as noted below.
Traffic Potential
When analyzing the keywords, the amount they are used can give you an idea of how much traffic they can generate. Of course, the traffic is also affected by the type of on-site content and its quality.
Keyword Difficulty
This is a metric that gives you an idea of how hard it will be to rank in Google for a specific keyword. You want a keyword that gets traffic, but you don’t want there to be so much competition that it is difficult to rank.
Of course, the keywords are just one of the elements needed to have your page rank highly in Google and other search engines. Measuring SEO success and seeing your dispensary rise in the rankings will also require work in other areas, including cannabis content marketing and cannabis link building, for example.
Keyword research and incorporating the research and keywords with cannabis on-site SEO takes time and effort. You might want to engage the help of keyword research services, which can provide advanced keyword research, as well as content creation.
Dispensary-Growth is more than just an SEO keyword research service. We can help with ensuring your website is up to par and that you only have high-quality content on your site. We can provide SEO topic research to ensure the content written is relevant to what your visitors want to see, as well.
We work with reputable dispensaries, and we could provide you with the help you need when it comes to SEO keywords, for example. Contact us today to learn more about what we can offer.