Dispensary link building.
One of the Google ranking factors you do not want to ignore is organic link-building. When you get high-quality backlinks, it can greatly help with your cannabis content marketing. Those links, added to blogs, articles, etc. help to show Google and other search engines that you have an authoritative site. This can help with your rankings.
What is link-building?
At its most basic, link-building is the process of getting hyperlinks from other websites to your own. When there are links on other, authoritative sites that send visitors to your site, it can help with your SEO. In the field of cannabis, link-building can sometimes be difficult because you need to find high-quality sites. However, with the right link-building tips, you can make things much easier.
Good backlinks vs. bad backlinks
One of the most important things to remember is that not all backlinks are created equally. While you want to have a large number of links, quality is far more important than quantity.
A good backlink will be from relevant, trusted, and authoritative sites. Having good backlinks can make your site be seen as more trustworthy. Google sees these links as confirmation that you have quality content on your site, which can help with the rankings.
What are bad backlinks? If you only have backlinks coming from one site, it will appear like spam to Google, which will not do your site any favors. You want to have a variety of sites that have backlinks to your site. Hidden links and paid links are problematic, as well.
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Why link-building is important to cannabis SEO
When it comes to advertising cannabis, you can’t always use the same tools that you would for other products. You have to be very careful about advertising marijuana, and it is often restricted when it comes to paid ads. Therefore, you need to find organic means of advertising cannabis, like on-site SEO, quality backlinks, etc.
One of the major benefits of link-building is that helps to prove that your site is an authority in the field and can be trusted. This will help you to rank higher in the search engine results pages.
Creating a good site with excellent content is a good way to start increasing overall and local link-building. Sites that see you have good content are going to be more willing to link to you.
Link-building strategies for your cannabis dispensary
Below are some excellent link-building ideas that can help you to start naturally gaining good backlinks.
Guest Posting for Authoritative Websites
Guest posting on another website is a great way to start link-building. Blog posts on other sites are nice because they will reach a brand new audience, who will then be exposed to your writing and your business. Additionally, you can ask for a backlink, so anyone who reads the content on those other sites can click and be brought right to your website.
Cannabis Business Directories
A great way to quickly get some authoritative backlinks to your website will be to list your dispensary in a cannabis business directory. Of course, you want to make sure you are only listing on reputable directories such as Leafly or Weedmaps.
Local Citations
Local citations refer to anytime that your dispensary or website is mentioned whether it has a link back to your website or not. This could include online mentions, job listings, an article in the paper, etc. When your dispensary is mentioned, you want to strive to make sure that there is a link to your site. You can reach out and ask that a link be provided.
Of course, before you ask for a link, consider the citation. Make sure that they are a reputable site or source, and that your company comes off in a good light in the mention or article before you request a link.
Link-Building with HARO
HARO stands for Help a Reporter Out, and it has been used as a tactic for link-building for quite a while now. Essentially, you become a source or a point of contact for journalists. When they are writing an article about cannabis, you can provide them with information in exchange for a link from their site to yours. It can be great for local link-building.
Creating a Resource Page
Creating a resource page for link-building is another good and relatively simple option. You can include a range of information on the page including specific information about special regulations in the city and local laws concerning cannabis, information on recent research, dosing, edibles, etc. The goal is to create a valuable resource, which is more likely to attract quality backlinks.
Search for Business Mentions
You should always keep an eye on mentions of your business, whether it is your website or your dispensary. Make sure any information you find is accurate. When you find recent articles or blog posts that mention your business, check to make sure they have the correct links to your site. If they don’t, contact them and provide them with the correct link.
Use the Skyscraper Technique
Another way to help boost your backlinks is by using the skyscraper technique. You want to find high-ranking content in your niche that has a lot of backlinks. You then determine where that content succeeds and where it fails. You then develop a stronger piece of content. This should start to attract attention, allowing you to get more backlinks organically.
Incorporating backlinking strategies is important, particularly for your cannabis dispensary. SEO work such as keyword research and content creation, along with link-building tactics like those mentioned above, will be a huge help.
However, it takes time and effort to find good, high-authority backlinks on your own. You might find that with all of the other aspects of running your business, you don’t have time to dedicate to a link-building campaign. A better and simpler option for you will be to work with professionals who can take care of all of your SEO work including backlink strategies.
Dispensary-Growth is a dispensary SEO agency that can offer help with your SEO needs. Get in touch today to learn more about how we can help with measuring SEO success, local SEO, link-building, and more.