Dispensary content marketing.
Marketing cannabis is not as easy as marketing many other types of items. Even though marijuana might be legal in many states, even for recreational use, there are still rules that must be followed for marketing. Using Google Ads and PPC marketing, for example, is often restricted or impossible.
Therefore, you will want to look at other options for dispensary marketing. The cannabis market is large, and plenty of people are interested in buying. You just need to find the best ways to reach them. Cannabis content marketing is the best option.
PT. 1
SEO for
Dispensaries
What Is Content Marketing?
Content marketing is exactly what it sounds like. Instead of buying advertisements, you are creating content that will be valuable and beneficial to your audience—your customers and prospective customers. The goal is to create material that will resonate with customers and potential customers. This might be informational material or sale-related material, such as product descriptions. You will also appreciate that there are plenty of ways you can create content.
Different Methods of Cannabis Content Marketing
When it comes to cannabis digital marketing, you will find a wealth of options at your fingertips. Cannabis content marketing can be creative or reserved. Let’s look at some of the best and most common methods of cannabis marketing.
- Blogs – Cannabis blogs are popular, and they can vary in length, as well as the topics covered. You can have posts that offer tips that are between 400 and 600 words long, educational posts that are longer, etc. These can utilize your keywords and live on your site to provide you with an SEO boost.
- Email – Cannabis email marketing can work well, too. When customers and prospective customers sign up for emails or newsletters on your site, you have permission to market to them. It is a good way to convert customers and get return buyers.
- Social Media – Cannabis social media marketing is possible, as well. You can reach out on social media by sharing the blog content, videos, podcasts, and other content you are creating. Have a link on your social posts that heads back to your content.
When marketing cannabis, your on-site SEO will be what helps to set you apart. Make sure that you are creating the best content possible.
Contact our expert dispensary strategist.
How to Start Your Dispensary Content Marketing
When it comes to marketing in the cannabis industry, you want to have a plan before you get started. Marijuana marketing strategies need to account for the unique nature of the product. Cannabis is often restricted when it comes to typical marketing methods. This means that you will have trouble trying to advertise your dispensary using options like Google Ads or PPC ads.
Instead, you have to focus on cannabis content marketing that will appeal to your audience, as well as the search engines – in other words, dispensary seo.
Set a Goal
The first part of any plan will be to set a goal. What is it you hope to achieve with the content campaign? Are you trying to convert people into customers? Are you trying to get more people through your doors or to order online? Are you trying to get people to sign up for your email list? Choose a goal and then start thinking about the types of content you can create.
Determine Your Target Audience
You also have to consider your target audience. Are you looking to serve those who need medical marijuana or those who want recreational weed? Do you want to serve both of these demographics? Are you looking to serve a younger crowd or those who are a bit older? You will need different types of content for the various types of customers you want to target.
Create Relevant Content
Next, you have to start making content for your site that will help with the search engine ranking. Knowing your audience and having a goal should make it easier for you to understand what types of content you should create and the topics you should cover.
Experiment with different types of content, different formats, and lengths to see what works well for your audience. If you aren’t comfortable creating your own content, you can hire someone to help.
Check Essential Keywords
A major part of getting better rankings is ensuring you are using the right keywords. Before you publish your content, you will want to do keyword research. The essential keywords are those that people are most likely to use when looking for a business like yours. They will be specific to your field, and they might include neighborhoods and location-specific words. When marketing cannabis, local SEO can’t be overlooked.
You also have to think about all of the other Google ranking factors for cannabis like link building, page speed, mobile friendliness, etc.
Which Content Marketing Strategy Is Right for Your Dispensary?
What content marketing strategy will work well for you? Each dispensary is different, and you will need to determine what is going to work best for your location and the brand you want to build. If you aren’t sure, you will want to speak with a cannabis digital marketing agency that can help to put you on the right path.
Benefits of dispensary content marketing
Content marketing provides several benefits for customers and dispensaries. Content marketing, when done correctly, will help boost SEO and traffic to your website. It can also build trust and authority for your site and your dispensary.
The more content you create, as long as it is high-quality, the more brand recognition you will have. The content is a great way to help your brand personality shine through, so you can more easily stand out from the competition.
Content marketing takes a lot of work to get right. This is doubly true when it comes to marketing cannabis. Therefore, you might want to make things a little easier on yourself by working with a cannabis marketing agency that can take the reins.
Dispensary-Growth provides help with SEO for dispensaries. If you want to improve your content and your website’s ranking, it’s time to get in touch to see what we can do for you.