Measuring SEO for dispensaries.
Search engine optimization helps to ensure your web pages and the content on your site rank high on search engines. When you rank at or near the top of the search engine results pages for keywords relevant to your business, it will increase the amount of traffic to your site and dispensary seo.
To thrive in today’s highly competitive world, you need to put time and effort into your SEO campaign, and you will want to monitor search engine rankings. This is particularly true with cannabis content marketing. Cannabis can be sold legally for medical and recreational use in many states, but advertising is difficult. Using online ads, such as PPC, is often restricted.
Therefore, for the dispensary, quality cannabis on-site SEO is essential. It needs to be relevant to what the users are looking for when searching. Not only will the proper content need to be created, but you also need to consider all of the various SEO metrics that need to be followed.
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SEO for
Dispensaries
SEO tracking metrics that matter
Below are Google KPIs and SEO KPIs you will want to understand. They will play a role when it comes to search engine ranking, so track them carefully.
Organic traffic
Organic traffic is traffic that comes from unpaid sources. This might include those who visit your site after seeing a link on social media, for example. It could come from seeing your site on the SEO results pages for Google or another search engine. These are natural, unpaid sources rather than ads.
Clickthrough rate
The clickthrough rate (CTR) is also important when you measure SEO performance. It is the percentage of people who click on your link/ad etc. after visiting a webpage. The higher the CTR the better, as it means more people are going to be looking at your site/product, etc. High CTRs do not always mean that those people will buy right away, but it is a good sign.
Keyword ranking
Your SEO results and keyword ranking are tied closely together. The ranking refers to the web page’s position on a search engine for a certain keyword. Naturally, you want to rank as highly as possible, as it increases the chance of someone clicking through from the results pages to your website.
When it comes to your Google ranking, monitor the results, but don’t expect them to change overnight. Improving SEO takes time.
I want more patients to my website!
Bounce rate
The bounce rate refers to the percentage of website visitors who navigate away from the site after viewing just one page. If you notice that you have a high bounce rate, it could mean that your content doesn’t appeal to the visitors or that it is not relevant. You will want to look at the content on the page to ensure it is appealing and appropriate for the customers you are trying to gain. The lower your bounce rate, the better.
Backlinks
Backlinks are links from one site to another, and they are an important part of SEO today. Google looks for quality backlinks when they are ranking pages.
Cannabis link-building can feel difficult because it can be hard to find authoritative pages. It will take time, but it is an important part of boosting organic search visibility, just like the content you have on your site.
Search engine visibility
Your search engine visibility score is a percentage of clicks your site is estimated to receive based on your organic ranking with all of the keywords you are using. This is an important metric that can give you an idea of how well you are doing with your organic SEO work. Different sites and tools, such as Moz, will have different ways of measuring and presenting this information.
Conversions
A conversion means that the person who saw your content or link took an action that you wanted. This might mean that it turns them from a visitor to a customer if they purchase from your site or brick-and-mortar dispensary. For most, getting new customers is the goal, so conversions are very important when measuring success.
However, there are other types of conversions, too. You might want someone to go from a visitor to your site to a subscriber to your newsletter, where you will then have more chances to sell to them.
Page Speed
Page speed is an important KPI in SEO. If you have pages that load slowly, it will be hard to keep visitors on your site. They will want to leave your site and find another one that can provide the same type of content or products, but that is faster. A slow page that’s not optimized is a sure way to lose out to the competition.
Tools to track SEO performance
You will want to find ways to improve SEO monitoring, so you can have a better understanding of your SEO performance. You can find a range of tools to help measure SEO efforts if you want to start monitoring SEO performance. Some of the tools commonly used today include Google Keyword Planner, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Raven, Hey Meta, and Yoast.
These could help with understanding search metrics, SEO benchmarks, measuring results, and more. measuring SEO success helps you to better understand what you are doing right and where you might need to improve your efforts.
Of course, Google search engine monitoring, along with keyword research, and handling all of the other Google ranking factors that go into your website and online marketing is difficult and time-consuming. You are running a dispensary and have plenty of other things to worry about.
You might want to rethink the way you monitor SEO results and come up with SEO objectives. Work with professionals who can handle the SEO measurement and track search engine positions. Find those who can come up with content and a solid marketing plan, as well, as this will make things easier.
Dispensary-Growth is dedicated to helping reputable dispensaries stand out from the competition. We do this by helping benchmark your SEO, creating content for cannabis with local SEO in mind, and more.