Found technical deficiencies on the website first to ‘clean up’ the domain
Got the lay of the land before making any optimizations to find out who is #1 and what an established gameplan would be
Mapped relevant keywords, cleaned up ‘old’ pages and optimized new pages to fit in line with Google’s best practices
Targeted low hanging fruit first to establish benchmarking
What’s going to move the needle 80% right away? We had to have this answer in the first 2 weeks of the campaign and found out that the competition is stiff, BUT, there is room for a dominant player in the market.
Finished results was 2.12M impressions over 3 months
Built the online presence of the website, established the customer base and ‘pulled’ traffic from their competitor. Over 3 months, the client had a return on ad spend of over $8 USD. Meaning, for every $1 they invested in SEO. they had a return of $8.
