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The High Road to SEO: Why URL Structure Matters for Dispensaries | Episode #5

url-structure

Why a URL matters on your website

In this episode of the High-Rankings podcast, we dive into the topic of URL structure and why it is important for improving your dispensary’s search engine optimization.

First, we define what a URL is and why it is important for search engines to be able to read and understand them. 

Next, we highlight some best practices for structuring your URLs, such as keeping them short, including relevant keywords, and using hyphens to separate words. We also address some common mistakes to avoid, like using dynamic parameters and creating duplicate content.

Finally, we touch on the importance of having a mobile-friendly website and using SSL encryption and security for your URLs. These factors not only contribute to a positive user experience but also play a role in search engine rankings.

Overall, optimizing your URL structure is a crucial element of improving your dispensary’s online visibility and driving more traffic to your website. By following the best practices discussed in this episode, you can ensure that your URLs are working in your favor when it comes to SEO.