Cannabis SEO is essential to every business in the cannabis industry. Why? The industry is continuously booming, expanding to more locations, and receiving growing acceptance from the public.
According to reports, the global cannabis market is expected to hit $166 billion by 2025. If that doesn’t interest you, the US cannabis market is expected to clock $30 billion annually in 2025. This is only an indication of how large the industry is.
However, there are many regulations regarding the promotion of marijuana for medical or recreational use. One major challenge the cannabis industry is still facing is traditional advertisements.
In some parts, you cannot advertise on mass media such as TVs, radios, newspapers, or billboards. You can’t subscribe to paid ads on Google, Facebook, or digital platforms.
However, you can promote your business with cannabis content marketing on your websites and social media platforms. Every cannabis website competes to rank on search engine result pages (SERPs). Cannabis SEO puts your website in front of users who require your products and services.
This article explores all you need to know about marijuana SEO and how to implement it for your website.
What Is Cannabis SEO?
Cannabis SEO is the process of getting your website in front of people who need your services. Thus, dispensary SEO gets you more visibility by ranking higher during an organic search for targeted keywords.
Some of the best cannabis websites deploy SEO to attract more traffic, establish dominance, and record more sales. For your SEO strategy to be efficient, your domain and web pages need to be optimized.
Cannabis SEO is quite different from SEO in other industries due to its peculiarity. Thus, it must be done the right way. You need to hire cannabis SEO experts if you don’t know how to pull it off.
How Does Cannabis SEO Work?
Cannabis SEO is a series of actions to optimize your website for more visibility during organic search. When your potential visitors search for CBD products using Google, its bots crawl through millions of web pages within seconds and only reveal the web pages relevant to that user.
Thus, if your website isn’t optimized with valuable content, it will not appear on SERPs. The aim of marijuana SEO is to get your website in front of people who need your products and services. More so, it can get your website across to people looking to read up on information before buying a product.
Website optimization for SEO would require the services of a cannabis SEO agency.
Cannabis Industry SEO Strategies
Several dispensary SEO strategies can be deployed to make websites stand out during organic searches. These strategies include:
● Keyword research. In order to rank higher than other websites, you need to know what keywords your potential audience uses for search. You need to know your competitors’ keywords to rank higher during organic searches. For this reason, you need to use keyword research tools. These tools can tell you which keywords are receiving the most traffic volume and which ones you can take advantage of. They include Ahrefs, Ubersuggest, SEMrush, Google Keyword Planner, SECockpit, Moz, KWFinder, and KeywordTool.
● Optimize your Google My Business page. Google My Business is a unique directory where cannabis dispensaries can appear on local searches. You should create and optimize that page by filling in all the details.
● Create high-quality content. Nothing beats when your web pages are filled with high-quality content. You should strive to create content that will appeal to your visitors. Articles, infographics, tutorials, and FAQs will drive traffic to your website.
● Make the website mobile-friendly. Your website needs to be mobile-friendly to gain traffic from most of your customers using smartphones.
● Build backlinks. When other websites link to yours, Google sees it as an excellent sign to rank your website above others.
● Create local content. While striving to create authentic content for your visitors, you should also focus on creating local content that appeals to your local customers.
● Submit your dispensary to niche directories. Beyond Google My Business, you can submit your website or dispensary to niche directories. They include Wiki Leaf, Pot Guide, Leafly, Weedmaps, and many more.
● Encourage your customers to leave reviews on your GMB page. Your local cannabis SEO can thrive when your customers leave positive reviews on your website. You can encourage them to leave a review after purchase.
● Take advantage of social media. You can promote your website on social media by directing people to your website content.
● Optimize web design. Your website design needs to be optimized for fast loading, as it plays a significant role in SEO rankings.
● Use tools to track your progress. Google has provided a truckload of tools to help businesses to track their website activity and performance. They include Google Analytics, Google Data Studio, Google Search Console, and many others.
These marijuana SEO strategies are designed to improve your website ranking in SERPs and get you more visitors.
Why Is SEO Important for the Cannabis Industry?
While the cannabis industry is facing legalization in most states across the US and worldwide, regulation is still apparent. This means you won’t be able to promote your business on TV stations, radios, newspapers, magazines, and even billboards.
This leaves cannabis business execs with websites and social media to promote their brands. With cannabis SEO, you can achieve the following:
Reach the Proper Crowd
One of the efficient things cannabis SEO marketing does to businesses is that it helps target the right audience. People who require your products and services will search for them online. SEO helps enhance your website to show up on SERPs.
Some of the best cannabis websites deploy this tactic to gain more traffic and leads, which they can convert to improve their revenues.
Outrank Your Competition
Marijuana SEO is an impressive tool you can capitalize on to outrank your competition during organic searches. With strategies such as competition keyword research and on-page optimization, your website will be ranked higher than the rest.
With SEO, you can dominate other seemingly successful businesses in your industry.
See Actual ROI
You can actually track your website traffic and performance with the aid of SEO tools. These tools can reveal the web page receiving the most traffic and those that don’t.
With such information at your fingertips, you can structure excellent cannabis content marketing to give you the best results. These tools include Google Analytics, Google Data Studio, and Google Search Console.
Test, Optimize, Repeat
The goal of every cannabis business owner is to attract and retain customers, make some revenue, and improve their cash flow. But first things first: you need to test if your strategies are efficient or not.
With the aid of cannabis SEO, you can test your strategies and review the results. If the results are favorable, you can optimize and repeat the same process across your web pages.
Dispensary Growth Cannabis SEO Services
Dispensary Growth is a leading dispensary SEO agency tasked with transforming your websites to receive more traffic, boost leads, and increase purchase orders. Our services are tailored to your individual needs, and it’s not surprising that we keep enjoying repeated patronage from our vast clientele.
Contact us today so that we can learn more about your cannabis business and devise strategies to optimize it for organic search.
