One of the most valuable aspects of a good SEO marketing strategy starts with keyword research. There are many aspects of keyword research that you’ll need to take into consideration when targeting your audience. This is the process of finding the most popular search terms that people are using in the search engines like Google. When you use these high volume low competition keywords you can strategically get your content and web pages to rank higher in the search engine results.
Keyword Research Process
The process of finding the best keywords to generate high quality targeted traffic to your website is a critical aspect of any online marketing strategy. The words that you choose should be aligned with your goals – whether it’s to provide information surrounding a specific topic, or to make a purchase.
You’ll need to find keywords that are in relation to your business, have enough volume to generate traffic, and minimal competition.
How To Do Keyword Research
Finding keywords can be done in a few simple steps. Here’s how to find keywords that are high performing so that your website can get found,
#1 – Brainstorm topics that are related to your business
Creating a list of words that are related to your business is a great place to begin. These can be different categories and topics that pertain to your business. Begin with broad keywords.
For example, if you’re a restaurant you can begin with the food items that you sell – burgers, sandwiches, desserts, salads, etc. This list will be used later on to help you uncover search terms that people are actively using.
#2 – Use keyword tools to find specific keywords
There are a lot of keyword tools. Google Keywords is a free tool that will help you discover keywords in a variety of ways – based on keywords, and competitor websites. This tool will help you to find relevant keywords based on the list of broad words you put together in step one.
Keyword tools provide you with related keywords, keyword search volume, and other data that helps you check if that specific keyword is worth focusing on.
Keyword Research Strategy
As a keyword researcher you’ll need to build a list of keywords that people are actually using in their searches online. Each keyword typed in has intent, so it’s important that you’re using the right keywords to match the end goal once they reach your webpage.
You can easily find a keyword research guide to help you better understand how to do the best keyword analysis so that you can learn how to do keyword research based on your goals.
Here are three different marketing reasons you’ll need keywords,
For SEO
SEO keyword research is one of the best ways to get people to your website organically. Organic searches are essentially free targeted traffic. When the search engines crawl your website they will index your web pages to rank organically for these keywords.
Build an effective content strategy
There’s no doubt that SEO and content go hand-in-hand. Whether it’s a landing page, product page, tutorial, or a blog post your website needs content that works for you. And every bit of content should be built around topics/keywords that people are searching for. And an effective content strategy begins with keyword research. Finding keywords that your target audience wants and needs. These topics should be focused around a keyword that has the right balance of highly search keywords and moderate competition.
For paid campaigns
Paid campaigns require keywords for search ads, display ads, remarketing and even social media campaigns use keywords in their marketing strategies. This is how your ad can be found, and how you can target exactly who you want to target.
You bid on individual keywords that your target audience are using to search. You can keep the cost down low by selecting keywords that have low competition and search volume.
SEO Keyword Tool
There are a lot of SEO keyword tools both free and paid that will help you discover new keywords, uncover non-competitive keywords, and build a solid campaign that will generate more targeted traffic.
When searching for keywords it’s important that you understand what the keywords are going to be used for and what the underlying goals will be for the potential patients. This will help you select the right keywords to create content for a post, product page, or tutorial.
How To Search For Keywords On A Website
Keyword research and SEO tools help find more keywords by searching on your competitors website or uncovering what your visitors are searching on your website. To find more keywords you can put the URL of your competitors website into the keyword tool.
What Is Organic Keyword Research?
Organic keywords are ultimately free traffic from the search engines. You’re generating targeted traffic for keywords that you have not paid for through PPC. And it’s a result of your SEO efforts – keyword research, content strategy, on-page optimization, etc.
It’s important that you learn how to check keywords in Google Analytics because this is how you’ll find organic keywords. Google Analytics can help identify trends and patterns and improve the way visitors engage with your website.
Web analytics helps you to improve your overall web design, navigation, and provide your visitors with the best information to keep them on your website longer. If you don’t know how to find top keywords in Google analytics then you’re missing out.
What Is Related Keywords?
Related keywords are alternative keywords that are related terms to the main keywords you’re using for people to find your business. They are variants, synonyms, or semantically related to the terms that you are targeting and trying to rank for. They may consist of long-tail keyword variants.
Keyword research analysis is trying to find the right search terms and phrases that your audience is using in the search engines. When you use keyword rearch analytics you’ll find related keywords, search volume and other valuable information to build pages on your website based on actual data.
How To Check Keywords In Google Analytics
Keyword search analytics is the key to building a successful campaign. And utilizing Google Analytics is the best way to search website for keywords that visitors are using to get to your website and on your website so that you can discover exactly what they want.
Dispensary Growth specializes in keywords for data analysts and building an SEO campaign that generates targeted traffic to your website. Let’s talk about how we can find the right combination of keywords that puts your website ahead of your competition.
