Multi-location SEO is a type of SEO approach that takes into account multiple geographic locations. This process goes beyond just optimizing your content and website for all the locations you operate in. Instead, multi-location SEO efforts allow search engines to have valuable information to distinguish between different locations.
If you have brick-and-mortar dispensaries operating in more than one physical location, it is critical to invest in local SEO for multiple locations. According to data, a whopping 46% of all Google searches “are looking for local information,” and about 72% of customers who run local searches end up visiting a business within five miles!
What does this mean for your dispensary? Multiple location SEO ensures you don’t miss out on attracting valuable traffic and opportunities to significantly enlarge your customer base.
Benefits of Applying SEO for Multiple Locations
Here are the benefits your dispensary can glean from applying SEO for multiple locations:
Bring the Best Out of Your Marketing Campaigns
If you search for a specific service on Google, you will end up finding a wealth of location-specific data – complete with website links, exact physical locations, hours of operations, drop pins, and addresses. If your dispensary is optimized for multiple locations, your business can tap into these powerful tools and features. This can ultimately result in potential customers choosing you over the competition.
Attract More Local Traffic to your Website
97% of customers learn more about a local business online than anywhere else. What’s more, about 88% of people who search for a local business online (via their mobiles) either call or visit the store within one day!
This means several people out there are searching exactly for what your dispensary has to offer. Deploying multi-location or city pages SEO can enable these people to find you each time they run a quick Google search! This not only brings more traffic to your website but also helps you convert those leads within a short period.
Boost the Awareness of Your Brand
Sure, it’s important for a business to design a great brand that addresses people’s pain points and puts excellent solutions on the table. However, these efforts only form a small part of what goes into a great brand campaign. The bulk of your branding efforts is all about making sure your customers are aware of it!
Applying SEO for multiple locations allows people to choose your brand each time they’re looking for similar services. The better your local SEO strategies, the higher your business ranks on Google. The higher your rank, the faster your brand awareness grows.
Local SEO Strategies for Multiple Locations
Here’s how to get started with practicing multi-location SEO:
Create a Separate Page for Each Location
Creating just one page for all your locations is the single greatest city pages SEO error that can make you lose out on the bulk of your potential customers.
Search engines favor website pages that are just about one thing. So, if you’re currently trying to rank higher on Google, the first step you might want to take would be to create a separate page for each location your dispensary serves. By this, we mean creating original content for every single area you serve, even if every page says roughly the same thing. Next, focus on what your URLs look like. This can be done by designing a simple and logical structure that can work well for all your location pages.
Creating separate original pages will not only make it easier for your customers to find you but also make it easier for Google to rank you higher.
Optimize Your Location Pages
Every location page you create for your dispensary must be infused with relevant, high-quality, and engaging content. Search engines love quality content and favor location pages that unlock instant access to any type of info users may want to know. Here are some things to consider when crafting high-quality content for your dispensary:
- Detailed and clear service descriptions
- Customer pain points and their solutions
- Helpful answers to commonly asked questions
- Benefits that are unique to that specific location
- Testimonials and reviews
- Snapshots of the place and other relevant pieces of information
Optimize Your Google Business Profile
A Google Business Profile is a “free tool that allows you to take charge of the way your business appears on Google Search and Maps.”
About 60% of all brands have at least one Google My Business post. Why? Because a Google Business Profile is the perfect start to leaving great first information. It educates, as well as guides your target customers about what your dispensary is all about by allowing you to share photos and important information, respond to reviews, and more. Once you set up your profile, the next step would be to optimize it by:
- Verifying your separate dispensary locations individually
- Adding accurate working hours and updating them if they change for holidays
- Adding high-res pictures of your dispensary (both from the inside and outside)
- Ensuring each location has the same business name
- Personalizing all information for each location page
Once your profile is fully optimized, make sure you regularly analyze how it performs. For this, you can use your Google account and look at different insights and data to find out which areas are doing well and which areas need more work.
Build High-Quality Local Citations
Google is not the only place where customers can find your dispensary’s Name, Address, and Phone Number (NAP). Customers also visit sites including Bing Places, Yelp, Yahoo Local, Yellow Pages, Facebook, Foursquare, and more to know more about a business.
Make sure your dispensary’s NAP is consistent across all these platforms. Instead of uploading this information manually, invest in location citation tools like SEMrush Listing Management Tool. These tools help create accurate listings across all these platforms and help you analyze how you rank across the web.
Build Local Links to Location Pages
One of the best ways to build local links for your dispensary is to acquire these links from review sites and business directories. Identifying local partners that serve a similar audience is a great way to boost traffic and generate leads.
Find out which sites appear most frequently for related awareness search queries. Aside from review sites and directories, three other ways to build local links to your location pages include teaming with: Local blogs (commenting and contributing), local community forums, and local news.
Although this may not bring you instant results, remember that having links will continue strengthening your brand’s voice in the background. Eventually, they will help build more confidence, trust, and credibility among your target customers.
