What are AI Writing Generators?
AI writing generators use machine learning to produce writing based on a prompt that a human inputs into the program. Machine learning utilizes the expanses of the web to find information and put it together into sentences that attempt to mimic human writing.
AI writing generators are taking the writing world by storm as companies scramble to decide if they want to utilize AI, worry that their employees are secretly creating AI content, have to edit old material that was unknowingly written by AI, and more. And Google is rushing to figure out how to detect AI generated content so that the top search results aren’t spammy blogs.
Some companies have fired nearly entire writing departments to replace them with AI, only to have things fall to shambles. Others are working with employees to use AI in meaningful ways. And some writers are using AI secretly.
AI forces us to grapple with the question of whether or not replacing jobs with AI is helpful, let alone ethical. And does it matter if a writer uses AI if the content quality is amazing or if it helps them with overcoming writer’s block?
Keep reading as we break down some of these questions and discuss how you can ultimately benefit from AI content generators- in moderation.
What Are the Advantages of Using AI Content Generators in SEO?
AI content generators are great at coming up with useful, relevant, and SEO-optimized headings and outlines for writers to base their articles on. You can definitely use AI tools for SEO if you’re looking for outline ideas!
AI content generators can also help with most aspects of brainstorming, whether it’s searching for a scientific paper on a specific topic or trying to find the most impactful synonym to replace an adjective in a sentence.
Encouraging your writers to use AI in these specific ways can help improve content while maintaining readability and keeping that human touch.
And finally, the most popular talking point- consistency and reliability. If you’ve been cycling through freelancers and contractors endlessly and are having bad luck with their quality, this might seem like a huge selling point for AI. But in reality, the problem probably lies in your budget or hiring practices- and replacing writers with AI completely is not the solution.
Risks Associated With Using AI Content Generators
A huge risk associated with using AI content generators is plagiarism. Some AI content generators are known to spit out near-identical sentences to what already exists on the web. It’s even possible to get into copyright trouble when using AI. It’s always important to check for AI plagiarism.
Another risk associated with using AI content creation is the potential for incorrect facts. Since AI is based on machine learning, it can only replicate information it finds online. This means that common misconceptions can be advertised in AI writing since that’s the most readily available information that the generator was able to find on the web.
AI content generators also produce writing that is (unsurprisingly) robotic and repetitive. The content isn’t unique and has no personality. Most sentences follow similar formulas and structures, leading to unengaging content with a low reader retention rate.
AI content also doesn’t keep target audience in mind the way that original content does. Writers are able to include specific facts, jokes, and references with a deep understanding of their audience.
Ultimately, AI generated content can never compete with original content when it comes to the pure craft of creative writing. And it’s important to have unique, original content full of personality if you want to have good SEO!
How Can AI-Generated Content Be Optimized for SEO Success?
AI generated content can be optimized for SEO success with expert human oversight.
You can’t simply enter a prompt into an AI program and post that article. Well, you could, but it wouldn’t be ideal.
You can use keyword research and integrate useful keywords into AI-generated content to help boost your SERP position. And perhaps more importantly, making sure that that special human touch and your brand voice still exist will tell Google that the content you’re posting is original.
What Impact Does AI-Generated Content Have on User Experience and SEO Rankings?
AI generated content can lead to a bad user experience if it’s not carefully edited or if AI isn’t utilized properly.
AI content can be clunky, factually incorrect, repetitive, and more. It’s not the most enjoyable or exciting to read and doesn’t have the most engaging tone.
Likewise, if the Google algorithm catches a wiff that your content may be AI generated, it’ll plummet in ranking. Using AI on its own without intentional consideration of user experience and SEO rankings won’t have good results.
Can Human Editors Ensure Brand Voice and Consistency in AI-Generated Content?
Human editors can ensure brand voice and consistency in AI generated content.
With a proper brand guide and a good editor, it’s completely possible to rewrite and reword AI content so that it has your brand’s voice.
This is a skill in and of itself, and a branding expert will be your best friend here. They can help you develop consistent guidelines to use across all copy that editors can use to transform AI content from robotic to amazing.