Your website is the bridge between your prospective customer and your dispensary. It contains details such as your product pages, locations, the mission and vision of your company, and even contact information.
Thus, it’s essential to have a website in today’s digital world. But here’s where the problem lies. You may already have a website, but it’s not generating the traffic you want. Thus, your digital marketing efforts may not yield positive results.
It’s enough to question if you need a new website for your brand. There are several reasons your website may not generate leads, increase revenue, and improve your bottom line.
This article explores when you need a new website for your brand. Let’s jump right in.
How to Know When You Need a New Website
Smartphone users tend to replace their devices every few years. The reason behind this could be preferences, outdated features, or performance issues. All of these reasons contribute to their buying decisions and habits.
It’s the same thing with websites. You might need a new website if your website isn’t performing to the set metrics. For instance, if your website takes a long time to load completely, your potential visitors will be unsatisfied and leave.
You will deal with back office issues such as low leads and sales. One of the importance of a good website for business is that customers will not leave your website until they fulfill a marketing objective.
If your website isn’t generating the results it should, then you need a new website.
Reasons Why You Need a New Website
You might need a professional website for your business for several reasons. That’s because great websites do not encounter any of these issues. We will explore why you need to contact a web developer for a new website.
These reasons include:
Conversion Rate Is Low
Higher conversion rates are one of the excellent features of a great website. The conversion rate is the number of leads that complete a brand objective. For a news website, that objective could be subscribing to a newsletter.
For an educational or informational website, that objective could be downloading a whitepaper, tutorial, or project template. For a website that displays product sales, the objective could be customers placing an order or increasing their average purchase order.
If none of these objectives are met, the conversion rate will be low. And you can actually track your conversion rates using analytic tools like Google Analytics.
High Bounce Rate
Bounce rate is defined as the percentage of single-page viewers on your website. This is a metric you should consider if your website is performing how it should or not.
Bounce rate happens when users visit your website in search of information. If the landing page doesn’t present them with relevant details, they might not further their curiosity by clicking another page.
Thus, if your website design and content aren’t appealing enough, they might simply leave your website. A higher bounce rate means plenty of people leave your website after visiting one page.
You need a new website if you experience a high bounce rate.
Business Priorities and Goals Have Changes
Business priorities tend to change over time. It’s something digital marketers have come to experience. For instance, if you’re thinking of expanding your business digitally beyond your local sphere, you might need a new website with all the add-ons and functionalities.
Launching a new website allows you to expand your target audience, get more feedback, introduce new products, and make more profits for your brand. Your old website may be difficult to implement those changes.
If your website doesn’t reflect who you are, it will be difficult for customers to relate. It will be difficult for them to patronize your products if your website doesn’t align with your services. Thus, if your business goals have changed, you need a new website to match those adjustments.
Not Mobile-Friendly
The majority of your target audience uses a smartphone to access the internet. In fact, about 50% of website visits come from mobile devices. Thus, if your website isn’t optimized for mobile devices, you will miss out on potential leads and sales.
Older websites aren’t optimized for mobile phones. Thus, when these visitors land on your website, the view is set to desktop mode. Navigating websites with such views will be unsatisfactory to a mobile user who will leave.
Another factor you need to consider is that search engines typically gauge their ranking metrics from a smartphone standpoint. So, if your website is only optimized for PCs, it will be difficult for it to rank for targeted keywords.
This should be a major reason to consider a new website for your business.
Slow Page Speed
Have you ever clicked on a website link and discovered it’s taking too long to load? You may think it’s a faulty internet connection, but the underlying reason is the slow website loading speed.
This often throws people off. You need to consider that not everyone is patient with a website with a slow loading speed. After 3 to 5 seconds and your website doesn’t load, they won’t hang around. They will visit other websites that load quickly.
Heavy website graphics, plenty of widgets, and several customizations can slow down your website’s loading time, leading to higher bounce rates.
You need a new website if you experience this.
It’s Difficult to Update Your Website
If your website is difficult to update, you might need a new one. One of the importance of a professional website is that you can easily update it without contacting a web developer every time.
For instance, blog and service pages are essential additions every website should have. If you can update your website to include those features, you need a new website.
Content management systems like Hubspot, WordPress, and SquareSpace allow web admins to add customizations and additions to their websites without learning to code. If your website is difficult to update content, then you might want to ditch it for a new and better one.
Outdated Website
Does your website look and feel like it’s from 2008? Then you might need a new website. The era of flashy graphics, animations, and fonts is long gone. These days, less is more. A website should be minimalist yet sophisticated and updated for the best results.
Maybe your website isn’t that terrible in design. But if it falls short of current trends, no visitor would love to engage it. The problem with outdated websites is that it is difficult to update.
So, it’s recommended to ditch it entirely for a new one.
How Can I Create a New Website?
We have learned that having a new website will prevent you from dealing with the above mentioned issues. So, how do you create one?
Follow these simple steps:
● Make a plan for your website. This should include your website structure and content.
● Register a domain name.
● Find a website or CMS provider to create your website.
● Optimize it for a search engine to locate it.
● Launch your website.
If you don’t know how to create a website, you should contact a professional web developer to handle it. Dispensary Growth is a leading web development consultancy tasked with revamping and upgrading websites and brands.
Our services cut across web design, architecture, content marketing, SEO implementations, and many more.
Reach out to us to see how we can help your business.
